The Towelling Project by Drew Wheeler

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The Towelling Project explores the restorative connection between oneself and bathing.

We invite friends within the creative field to interpret towelling through their own lens, offering a unique perspective on the role the ocean and bathing rituals play in our daily lives.

In this series, Drew Wheeler photographs his partner Linnea, evoking a sense of playfulness that comes with the change of season.

In conversation with Lucy Folk, they discuss the role collaboration plays in their work, a combined artistic process, and why living close to the ocean matters.

Linnea wears the Tempo Swing Dress in Caramel

There is always the need for collaboration within creative projects, how do you approach working with brands and other creatives?

L: It depends on my role within the project, but as a rule of thumb I always try to keep an open mind. Creative projects must find their own identity, no matter how much you’ve prepared and planned, every project will take on its own personality which is an amalgamation of everyone’s collaboration.

D: I believe it all streams from an idea. I love collaboration - as one idea seems to spawn many more. Having a look/feel that can be spread across many genres is helpful.

There is a playful yet intimate element to this project, what is it like to work together?

We love working on creative projects together. We work very intuitively.

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"My relationship with the ocean is hard to put into words. Not many things in life are that humbling and healing at the same time..."

Do you have any collaborative projects coming up that you are working on together?

L: Not per say, but we are constantly documenting our life in some way, more or less abstractly, we have a love of doing still life’s together, often with objects we use in our day-to-day life.

D: We've done so many, they're a little spontaneous. Who knows when the next one will poke its head out.

There is an authentic feeling to your work Drew, where do you find inspiration?

D: I'm really drawn to storytelling. I love documentary photography, Richard Mosse, Jamie Hawksworth and even Werner Herzog are a few creatives that come to mind.

Eyre Mini Skirt

Eyre Mini Skirt

Eyre Mini Skirt

Color Ecru/Eos

Size Extra Small - Sold out

Apparel Size Guide

Sizing varies between our items, so we recommend using the graph below to determine your ideal size and comparing these measurements to similar item that you already own.

Size	XS	S	M	L	XL
US	2	4	6	8	10
UK	6	8	10	12	14
IT	38	40	42	44	46
FR	34	36	38	40	42
EU	38	40	42	44	46
AU	6	8	10	12	14
RU	40	42	44	46	48
JP	5	7	9	11	12

Still not sure? Contact us

Eyre Mini Skirt

$275 AUD

Color Ecru/Eos

Size Extra Small - Only 3 left in stock

Beam Shorts

Please see below chart for garment measurements (in cm) and conversion.

Size	XS	S	M	L	XL
Waist	61	66	71	76	81
Length	15	15.6	16.2	16.8	17.4

AU	6	8	10	12	14
US	2	4	6	8	10
UK	6	8	10	12	14
EU	38	40	42	44	46

Still not sure? Contact us

Beam Short

$275 AUD

More Colours Available

Skyline Bucket Hat

Color Red/Fire

Size Small/Medium - Sold out

Skyline Bucket Hat

See below for circumference of hat (in cm)

Size	Small/Medium	Medium/Large
Circumference	57.7	59.9

Still not sure? Contact us

Small/Medium Medium/Large

Skyline Bucket Hat

$145 AUD

Color Red/Fire

Decco Towel

$220 AUD

Best piece of advice that was ever given to you, and how do you apply this to your life?

L: When I was younger and travelling a lot for work by myself, my parents always told me “you can always come home”. I think this is something I’ve carried with me through life in the sense of not being afraid of taking risks or trying new things, if it doesn’t work out, it’s ok, at least you’ve given it a go.

D: My dad gave me a guitar on my 18th birthday and said "always keep music close to your heart" I can't play guitar very well, but I always kept music as a big importance in my life.

Drew, what role does light play in your work?

D: It's kind of everything.

The motif featured on our towelling pieces is our salt motif. What is your relationship to saltwater?

L: The ocean has always felt exotic to me, growing up near the mountains in Sweden I was very far away from any saltwater. The ocean has become a grounding point for me in my life today, it’s where I go now to clear my mind.

D: My relationship with the ocean is hard to put into words - I have such a love for it! Not many things in life that are humbling and healing at the same time. I'm not sure I could live far away from it anymore - too many years spent in the big cities.

What are your favourite memories from bathing? Bathing meaning submersion in any body of water.

L: Arriving at the shores of the Red Sea after a week in the Wadi Rum desert, it was on our first holiday together, truly a highlight.

D: Linnea and I shared a wonderful bathing moment early on in our relationship in the Dead Sea whilst in Israel. So surreal. The water is so oily but it's great for your skin. That moment was very unforgettable.

Lastly, what are your favourite towelling pieces?

L: The hats, cute sun protection is essential when living in a country like Australia!

D: The hats and towels. We have quite the collection happening at home.

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