About Us

Delighting in the finer things in life, with a voracious appetite for art and design, travel, health and wellbeing, style and cuisine, Lucy Folk is a nomadic lifestyle brand that effortlessly transforms the creative mindset into wearable pieces of art. All about unique design, superior craftsmanship, thought provoking communications and cultivating a sense of enrichment for those who seek out the unconventional, Lucy Folk’s eclectic, quirky aesthetic has insatiable appeal.

Goldsmith by trade, delicious by nature, Founder and Creative Director Lucy Folk has made a name for herself with signature interpretations of her favourite things, all of which coexist in the most harmonious way. Inspired by an imagination that is distinctly playful, colourful and most of all, lead by living an endless summer, Folk’s handmade jewels, Italian made eyewear, lust worthy accessories and resort inspired apparel create a subtle sense of luxury with timeless wearability.

Lauded by fashion heavyweights such as Vogue and the Business of Fashion and endorsed by culture vultures i-D and Purple, the brand has many a celebrity admirer, including Beyoncé, Solange, Zoe Kravitz, Elle Fanning, Suki Waterhouse, Bella Heathcote, Phoebe Tonkin, Leandra Medine (aka Man Repeller), Pernille Teisbaek, Margaret Zhang and Gia Coppola. It’s no wonder Lucy Folk’s delectable world view has the New York Times praising the brand as ‘stand-out’.

Garnering collaborations with world-class creatives such as Kilometre.Paris, Nick Fouquet, Corto Moltedo, Muhlbauer, colette Paris, artists Luke Edward Hall, Quentin Jones and Den Holm, photographers Nacho Alegre, Michal Pudelka, Mason Poole and Pierre Toussaint, director Sophie Edelstein, interior designer Tamsin Johnson, luxury hotel Rae’s On Wategos, celebrity chefs Laila Gohar, Karen Martini and Jemima Jones and a patron of Mr & Mrs Smith Boutique Hotels, the Australian brand succeeds gracefully in cultivating a global apparel.

Nurturing its fully-fledged international brand presence, Lucy Folk is sold in premium retailers around the world and boasts a flagship store (Lucy Folk) and private salon (Lucy Folk Salon) in Melbourne and a concept store (PLAYA by Lucy Folk) in Sydney along with touring an annual calendar of trunk shows to summer inspired locations around the globe.

Occupying a universe where you can wear what you love and love how you live, Lucy Folk’s luscious charm, wit and playful beauty is a joy. Come inside her world of beautiful adornment.