Sydney or Melbourne | Full-time

ABOUT LUCY FOLK

Lucy Folk is a luxury lifestyle brand creating meaningful, artisanally crafted jewellery and apparel. Founded on the principles of family, heritage, and conscious creation, we celebrate the intersection of art, craftsmanship, and spiritual connection.

Our pieces are designed as modern heirlooms — objects of meaning that carry stories across generations. With retail spaces in Sydney and Melbourne and a growing global presence, Lucy Folk stands for quality over quantity, intention over trends, and work that honours both maker and wearer.

THE ROLE

We’re seeking an exceptional Marketing Manager to shape and execute the marketing vision for Lucy Folk. This is a strategic and hands-on role for someone who understands luxury brand building, thrives in a highly creative environment, and knows how to turn vision into beautifully executed output.

You’ll own marketing execution across digital, campaigns, content and community - working closely with Lucy, our creative partners and our ecommerce team to grow brand awareness, deepen customer connection, and drive meaningful commercial outcomes without compromising the integrity of the brand.

This role is ideal for someone who sees marketing as storytelling — and believes that restraint, clarity and craft are just as powerful as scale.

WHO YOU ARE

You’re a storyteller first, marketer second. You understand that luxury isn’t about noise or hype - it’s about meaning, care and connection.

You value quality over quantity. You’d rather send one exceptional email than three forgettable ones. You understand the power of curation, patience and consistency in building a premium brand.

You’re strategic but grounded. You can see the big picture and still happily roll up your sleeves — briefing creatives, refining copy, managing timelines and delivering campaigns end-to-end.

You’re culturally curious and visually attuned - inspired by art, fashion, design, travel and the human stories behind beautiful things. You’re collaborative, and comfortable working closely with a creative founder to bring ideas to life.

Most of all, you care about impact. You want your work to contribute to more conscious consumption and to building something enduring.

WHAT WE OFFER

• Opportunity to shape the marketing vision of a growing luxury brand

• Direct collaboration with Founder & Creative Director

• Autonomy and creative freedom within a thoughtful framework

• Flexible working arrangements (hybrid, with in-person collaboration)

• Access to beautiful product and meaningful work

• Professional growth and development

• A connected community of makers, artists and conscious consumers

To apply, please share your CV and tell us what has been your latest foraged influences (choose 2 or more) and why you loved them.

• Films
• Faces
• Spaces
• Music
• Books
• Travel
• Leisure
• Food
• Collaborations
• Nature
• Colours 

To apply, please email careers@lucyfolk.com

Sydney or Melbourne | Full-time  

ABOUT LUCY FOLK

Lucy Folk is a luxury lifestyle brand creating meaningful, artisanally crafted jewellery and apparel. Rooted in family, heritage and conscious creation, we design pieces to be treasured — objects that carry story, intention and soul.

As our brand continues to grow locally and internationally, our online store plays a vital role in how customers experience, engage with and invest in the Lucy Folk world.

THE ROLE

We’re looking for an eCommerce Trading Manager to own and elevate the commercial
performance of the Lucy Folk online store.

This role is for someone who loves the rhythm of ecommerce — daily trading, optimisation, performance analysis and continual improvement — and who understands that great digital experiences are both intuitive and commercially rigorous.

You’ll take ownership of ecommerce trading end-to-end, ensuring the site is always accurate, optimised and performing, while working closely with Marketing and Creative to support launches and brand moments from a commercial lens.

This is a focused, accountable role with real impact.

WHO YOU ARE

You’re commercially minded and detail-oriented, with a strong instinct for what drives online performance.

You enjoy working with data - not just reporting on it, but acting on it. You’re
confident making decisions, testing ideas, refining customer journeys and improving results week on week.

You’re technically capable and comfortable owning Shopify and ecommerce tools, but
equally able to collaborate with creative and marketing teams to ensure trade priorities are supported beautifully.

You’re calm, accurate and fast-moving. You like ownership, clarity and seeing the direct results of your work.

WHAT WE OFFER

• Ownership of ecommerce performance for a growing luxury brand

• Close collaboration with marketing, creative and leadership teams

• Autonomy and trust in how you run your function

• Flexible working arrangements (hybrid)

• Meaningful product and purpose-led work

• Competitive salary and staff benefits

• A supportive, values-driven team environment

To apply, please share your CV and tell us what has been your latest foraged influences (choose 2 or more) and why you loved them.

• Films
• Faces
• Spaces
• Music
• Books
• Travel
• Leisure
• Food
• Collaborations
• Nature
• Colours 

To apply, please email careers@lucyfolk.com