Postcards From India

Through the lens of Roze Hooij, Lucy Folk’s world unfolds in Rajasthan—a land steeped in story, drenched in colour, and alive with ritual.

Every hue hums with meaning, every texture whispers of the past, and every tradition is a bridge between centuries. This is adornment as mythology, memory and movement—woven into the fabric of time itself.

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Pink City's Dawn

In Jaipur, where the streets wear a coat of pink, our journey begins at first light. The flower market awakens, and repurposed sari fabric bags burst with marigolds. These golden blooms, sacred in Hindu tradition, represent purity and new beginnings, their presence believed to usher in fortune and positive energy.

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Blues of Jodhpur

Set against the iconic indigo walls of Jodhpur, where the blue-washed façades once signified Brahmin heritage, a sweeping azure landscape unfolds. More than a visual symphony, this hue serves a purpose—warding off insects, cooling the air, and casting a dreamlike spell over the desert city.

Desert Tales

In the vast expanse of the Thar Desert, where shifting dunes whisper ancient stories, our Nectar Ring emerges like a treasure unearthed from time itself.

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Sweet Encounters

Our Tortuga collection meets local delicacies in unexpected harmony, nestled among mukhwas - candied fennel seeds that both freshen breath and aid digestion alongside Bikaner's famous sweets, adorned with vark - edible silver foil that transforms confections into metallic art.

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Textile Traditions

Rajasthan's rich textile heritage provides a natural canvas for our sunglasses, finding their home on bandhej fabric, a traditional tie-dye technique that speaks to the region's craftsmanship. Each pattern tells its own story of skill passed down through generations.

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Photographed by Roze Hooij in Rajasthan, India Photography locations include Jaipur (The Pink City), Jodhpur (The Blue City),  and the Thar Desert.

More Stories

Reading Rituals with Worms, curated by Clem MacLeod.

As the days slow their rhythm, we find comfort in rituals that calm the spirit and spark the mind. We welcome writer, editor, and publisher Clem MacLeod, who invites us into her reading ritual and ...

July Monthly Mantra

A moment to pause, reflect, and realign. Each month, we share a curated edit of insights, symbols, and rituals to carry with you—guided by the monthly mantra of our founder, Lucy Folk.

In Conversation With Gillian Wilkins

Photographer, cook, mother and multidisciplinary artist Gillian Wilkins invites us into her world; a quiet place of ritual, rhythm and reflection.

ARTEFACT At Home

At home on the lakes edge in Boreen Point, Lucy Folk and her partner in love and life Joffrey Cauchy open the doors to their colourful weatherboard home.

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