Through the lens of Roze Hooij, Lucy Folk’s world unfolds in Rajasthan—a land steeped in story, drenched in colour, and alive with ritual.
Every hue hums with meaning, every texture whispers of the past, and every tradition is a bridge between centuries. This is adornment as mythology, memory and movement—woven into the fabric of time itself.
In Jaipur, where the streets wear a coat of pink, our journey begins at first light. The flower market awakens, and repurposed sari fabric bags burst with marigolds. These golden blooms, sacred in Hindu tradition, represent purity and new beginnings, their presence believed to usher in fortune and positive energy.
Set against the iconic indigo walls of Jodhpur, where the blue-washed façades once signified Brahmin heritage, a sweeping azure landscape unfolds. More than a visual symphony, this hue serves a purpose—warding off insects, cooling the air, and casting a dreamlike spell over the desert city.
Desert Tales
In the vast expanse of the Thar Desert, where shifting dunes whisper ancient stories, our Nectar Ring emerges like a treasure unearthed from time itself.
Our Tortuga collection meets local delicacies in unexpected harmony, nestled among mukhwas - candied fennel seeds that both freshen breath and aid digestion alongside Bikaner's famous sweets, adorned with vark - edible silver foil that transforms confections into metallic art.
Rajasthan's rich textile heritage provides a natural canvas for our sunglasses, finding their home on bandhej fabric, a traditional tie-dye technique that speaks to the region's craftsmanship. Each pattern tells its own story of skill passed down through generations.