About Us

Delighting in the finer things in life, with a voracious appetite for art, food, travel and design, Lucy Folk is an Australian lifestyle brand that effortlessly transforms the creative mind set into wearable pieces of art. All about leading design, high quality production, thought provoking communications and cultivating a truly bespoke service, Lucy Folk conjures up the ultimate creations for those who seek out the unconventional.

Goldsmith by trade, international in taste and delicious by nature, Founder and Creative Director Lucy Folk has made a name for herself with signature interpretations of her favourite things. Allowing her imagination to go boldly against the grain, handmade jewels, Italian handmade eyewear, lust worthy accessories and resort inspired apparel create a subtle sense of luxury with timeless wearability. Lauded by fashion heavyweights such as Vogue and Business Of Fashion and endorsed by culture vultures i-D and Purple, the brand has a long list of celebrity fans, including Beyonce, Solange, Elle Fanning, Suki Waterhouse, Bella Heathcote, Leandra Medine (aka Man Repeller), Pernille Teisbaek, Margaret Zhang, Anna Dello Russo and Gia Coppola. It’s no wonder Lucy Folk’s delectable world view has the New York Times praising the brand as ‘stand-out’.

Garnering collaborations with world-class creatives such as colette Paris, Kilometre Paris, Ten Pieces, P.A.M, Ketel One, photographers Michal Pudelka, Nacho Alegre, Mason Poole and Pierre Toussaint, director Sophie Edelstein, artists Luke Edward Hall, Quentin Jones and Den Holm, interior designer Tamsin Johnson and celebrity chefs Karen Martini and Jemima Jones, the brand succeeds gracefully in cultivating a global appeal.

Nurturing its fully-fledged international brand presence, Lucy Folk is sold in premium retailers around the world and boasts a flagship store (Lucy Folk) and private salon (Lucy Folk Salon) in Melbourne and a concept store (PLAYA by Lucy Folk) in Sydney. Occupying a universe where you can wear what you love and love how you live, Lucy Folk’s luscious charm, wit and playful beauty is a joy. Come inside her world of beautiful adornment.

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